October 21, 2019
Sell Your Designs Using Help Of Online Marketplaces
in Art Tips
Many graphic designers these days have problems setting up a successful business and running it the way it does not make them feel anxious.
Because, the truth is, they just do not know what to do, and in which order, to make it work.
Are you one of those artists?
Then what if we told you that there are platforms where sellers need to make a minimal effort after uploading their designs?
In this article, you will read about online classic marketplaces and managed marketplaces, and learn why outsourcing all your work apart from creating designs can make your life better and easier to withstand.
They are both helpful, but there are still some significant differences between them (see the picture below) and you will learn them by reading this article.
Proven fact: the stress level decreases as you read!
A classic marketplace gives you a platform to showcase and sell your art.
It is a website where the products are provided by multiple creators, whereas transactions are processed by the marketplace operator.
It means that, besides creating your own shop, you need to spend time on promotion, finding customers, client service, manufacturing, and shipping.
While it is a reasonable option for sculptors, embroidery artists or those who paint on glass, (because no one else can produce their works), there is another place for graphic designers who want to sell their products multiple times, to thousands of clients around the world - it is a managed marketplace.
Just like your own manager, doing every hard and boring stuff for you, a managed marketplace provides you with a print on demand, end-to-end service.
It is involved in the entire transaction, as besides creating, uploading and withdrawing commission, you do not have to do anything.
It takes care of time-consuming stuff, from presenting the artwork in promotional materials to customer service, shipping, and returns.
You can spend long hours creating artwork, and then let a managed marketplace do the rest for you, so you may keep up with the trends, create and educate more, or just do whatever you like.
While thinking of differences between a classic marketplace and a managed one you need to visualize your opportunity costs.
Opportunity costs = the loss of other alternatives when one alternative is chosen.
It means that, when comparing all earning opportunities, you should always think of how much time you need to earn the same money.
Example: if you earn somewhere 20% more, but it takes you two times longer, it is not the best option for you, as in the spare time you could do much more.
That is why, as you will see in the details below, although on paper you can get higher margin by handling all aspects of running your business yourself, at the end of the day it may turn out that a managed marketplace sells designs in an easy way, with the greatest value to effort ratio.
Running your own art shop seems a little difficult, so when it comes to taking care of many or almost all things the designer has to remember, online marketplaces pull out the big guns.
They provide you with platforms to showcase your art, but you have a very different experience using each of them.
Let’s take a closer look at all actions every designer needs to take in the journey from register to sell online - shown from the perspective of both - classic and managed marketplace.
Putting your artworks up for sale is quite easy in both cases - you just need to upload files in the proper format (jpg, png, etc.) adding your bio, product names, tags, and descriptions, but it is quite different in terms of what the picture presents:
If you want to sell a printed design you need to produce it = bring your creative ideas to life. In this case, you can put your blood and sweat into the final product or let someone else do that for you.
Here is the choice you have:
Pro tip: An important difference is that if your design becomes a bestseller, a managed marketplace can produce an unlimited number of copies of your designs, and with your own production you may quickly run out of stock and lose some customers.
After producing a number of products waiting to be shipped there is no other way than to have space to stock them in a way they will not get lost or damaged accidentally.
Again, you have two options:
If you want your artworks to look sharp, not only in terms of resolutions, you need to have the best promo materials possible.
You can choose from:
One of the main arguments for opening a shop in any online marketplace is trust. They are normally very well-known among the communities of sellers.
It is the effect of hard work of dozens of people, keeping an eye on everything the customer meets on his way:
What is more, marketplaces are able to sell thousands of products every month and it is the effect of their trust in the product. Thanks to the love for the product Displate has already sold over 1 million posters.
So, if you are wondering which marketplace to choose and you want to base your decision on trust around the market - you can freely go for both options, but remember to check it first using websites like Trustpilot.
Presenting your talent to people happen to be hard, especially when your goal is to sell something to them.
You have to be creative, professional and consistent, and work on relations with clients the way they will spread the good word about you around their friends.
The choice is yours.
If you want your designs to be noticed by a wider audience, there is no better way than to get featured on social channels of any online marketplace.
Both classic and managed marketplaces are usually followed by thousands or millions of people on Facebook and Instagram and it provides your potential clients with real social proof.
Your designs may appear in their feed for posts, ads and for blog articles, and all of that so bring attention to you and your designs = boost your social following and sales.
Active selling is a significant part of performance marketing - it is the most effective way to present and sell your product to the right person and it is usually being done through social channels like Facebook or Instagram, but also via Google Ads.
One of the most important things in every online sales business is to make every order arrive undamaged at the right buyer in the fastest way possible.
Shipping is a whole process involving logistics, storing, packaging and worldwide shipping, and it will look completely different depending on which marketplace you will choose.
The best customer service includes:
Does it sound like something you would enjoy?
Shipping does not include only delivery. It is a whole process of possible communication with a client, who did or did not get the package and calming his likely-broken nerves.
But what to do when something actually happens, your package does not arrive at the recipient the way you sent it or the client wants to change the order?
It will require you dealing with complaints and returns.
When you start earning money on your designs it means it is about time to deal with some serious, (yet boring) stuff. One of the most tiresome of them is book-keeping.
Again, you need to choose what works for you better - spending countless hours over documents or use this time to create something new.
The final step in the process is earning. In this case, you need to choose what is best for you.
Working on selling your designs is a 9-5 job. While it is almost impossible for one person to do all the things below in one day, managed marketplaces are capable to do even more.
They unite forces of different departments to do the job you would normally struggle with for an unlimited amount of time. In this way, platforms they create you the chance to use the precious time you saved in the most valuable way.
So what can you do with the time you saved?
If you decided you want to work on your progress, read our ideas on how to use this time below.
When it comes to analyzing any matter, we believe in the power of numbers.
It is a good idea to explain how managed marketplaces like Displate work, by making a list of things they do every day and turn them into digits.
Are you curious how many emails we send daily, people we reach, and countries we ship to?
Then here you go:
In this article, you have learned much about classic and managed marketplaces online.
Now it is up to you if you care more about:
What is more important to you? Share in comments below!