June 12, 2018
Power of Collection: Make choice easy again
in Art Tips
Getting you artwork out there was never that easy. With the Internet in play almost 24/7 people are exposed to miracle of artistic creation in our image-based communication. But how to make them buy your work?
Create collections consisting of at least 8 pieces as average customer purchase series of 3 works to ease the decor hassle. For you it means higher chances of becoming a successful seller on Displate.
Eight is also number of artworks enables to present the designs in two separate rows when browsing a collection. Website-wise: it just looks better. Additionally, having a collection of 8 and more also boosts your visibility on Displate.com.
Not many artists are aware of this but putting every artwork doesn’t always pay off. Instead, think about what you want to show. Look for inspiration in trending subjects, pop culture or world around you. Check what’s on the tongues right now and trust your instincts. You can’t go wrong with topics that people are craving to know.
From our experience, people are looking for series of artworks. They prefer seeing the bigger picture. In this case, a potential to decorate their place with more than one piece of art. It has a direct impact for sales of our Artists
Collections help them manage their space and create an overarching narrative between several designs. So, collection is a must.
Here's how it works:
◾ Artists who have 8 arts uploaded earn on average 17 times more than artists who have only 1 artwork
◾ Artists who have 10-19 arts uploaded earn on average 33 times more than artists who have 1 artwork
◾ Artists who have 9-30 artworks uploaded earn on average 11 times more than artists who have less than 8 artworks
◾ Artists who have 100+ artworks uploaded earn on average 4.3 times more than artists who have 30-100 artworks
Sounds promising, right?
What you should do right now is to think strategically of your collections.
People look for themed pieces of art. By doing so they can be sure that an artist they want to buy from is someone with his or her own style. Coherency helps reinforce their approach and makes your work even more desirable.
Here’s what to do to create a powerful collection:
1. Add at least 8 artworks in the same style or theme. If you’re an illustrator with photography skills, split these two techniques between two or more collections. You are an artist, so you need to take care of the aesthetics.
2. Try to upload your artworks in the same orientation - a potential customer is more likely to buy 3 horizontal posters at the same time than 2 vertical and 1 horizontal. It just looks better.
Additionally, If your collections are themed, there is a much bigger chance to get featured to our over 1m followers and get more earnings.
As you can see below such shoutouts give you tons of ❤ from our fans!
Nick Campbell, one of London’s the finest art consultant agrees that the hardest thing to do is choose. The only way to create an impressive collection is to focus on one theme, after a brief period of trying your way. He insists on not going too wide with your collection, otherwise, it will end up a ‘wishy-washy mismatch of art’. He also advises to ‘find a theme or medium that interests you and try to stick to it’. Those solutions work both for artists as well as customers.
When customers shop they mostly buy sets of pieces that will look nice on their wall. Create themed collections, where designs share a unique style and make a beautiful composition. If you’re master of various styles - use it as your advantage and create different collections for them. Diversifying your work based on a particular motif or artstyle is perceived an advantage to your portfolio: an artist who not only have an aye for collection, but also can sort it out is easily considered a pro.
It’s healthy to compete. Trying to outdo other artists keeps your creative juices flowing. It also helps. But it also serves another purpose. Check what customers prefer buying. Take a look at trending and bestselling collections. Which artists gets all the love? Which designs are killing it? If you find those ask yourself a question. What are they doing differently? Why people buy their artwork? Selling your work requires some critical thinking as well as strategy. But it’s all doable if you think like a potential customer.
This one might sound corny but hear us out. You have to like what you’re doing to be successful.