January 11, 2019
How to sell art using Pinterest
in Art Tips
So why do exactly people scroll Pinterest? What do they look for? The main reason people visit the website is their need for home decor inspirations and ready products to put in their interiors. They're seekers, they're buyers, they're your target. Time to bring out your heavy weapons and get found by them.
Using Pinterest can be a time saver. Of course, you should still build your presence on Facebook and Instagram, but let's face it - Pins live longer than any other social posts. They exist and spread, and it's the main reason to dive into the platform.
It's a meaningful step for artists, who want not only to showcase their works but to sell them. By building your professional page, you will have access to all the insights - your audience's demographics, interests, what they react to and what isn't their thing. But private pages are totally fine too. Don't think that going business is a must. You just need to note that you won't be able to check the analytics then. And if you prefer to leave it for later, you can convert your profile into business one anytime you want.
We read in Pinterest's terms: "We have two sets of terms—one for people and one for businesses. If you're using Pinterest for business purposes or as part of how you make a living, you should sign up for a business profile…"
Obvious? We think so.
We know. You're a creative person. Naming your wildlife art 'animal portraits' sounds degrading, but you need to understand one thing. People like simple. And because of that, they use straight and direct words to find what they look for. They most certainly won't search for a 'puppy' typing 'small furry friend.' You need to think of the keywords defining your art in the most uncomplicated way.
Don't exaggerate. Be as precise as possible.
Do the same with your bio. Being funny and cute is fine, you should totally go for it. However, try to weave the keywords in it. Be as straight as you can in writing about your art, you can even repeat yourself. Stick to the facts and wait for the customers to find you.
Keywords on Pinterest are as important as in trying to rank for a regular web search engine. Its algorithm is driven by saves, sends and comments. So how to find perfect keywords for your art?
As you can see, Pinterest is your secret assistant in finding the long and short tail keywords and phrases that may help you become more visible on the platform. Don’t be afraid to use them, you’ll see the positive effects soon!
Make pinning your daily routine. Start with pinning designs straight from your Displate gallery. Install a Pinterest extension for your browser and right-click every artwork you’d like to appear in your Pinterest page. In this way, you’ll be certain your works are properly linked. Congrats! You just made your work accessible for potential buyers.
Now it’s time to clean up. Create thematic boards, e.g. Cat Art, Marine Landscapes, Newest Paintings. Make them clear and pretty - Pinterest community loves pretty. Play with boards, here’s the idea - if you have photos from your happy customers - use them! Create a board with a fan-generated content and show-off!
Note that every Pin needs a description. No picture should be left without attention, so again - take out our favorite keywords and put them under your pins. Add at least 3 hashtags and you’re ready to go, my friend!
Make your account your personal gallery. Add all designs you upload for sale. Point users from your other social media accounts to this gallery. Put behind those designs URLs to Displate with your unique Art Agent links. It will bring you 30% additional commission of a total sale!
Guess what! You can create collections on Pinterest of other Displate artists you like! Art Agents work for all designs, collections and artists!
Keep up with what’s going on on the Pinterest. Pin and comment from the others - it will help you build your community, bring new fans and customers to your profile and give you bigger credibility as an artist.
Like everything in life, selling through Pinterest takes time. You need to be focused, precise and patient. These are just the basic steps, but we totally encourage you to discover it’s full potential. Because who knows, maybe it’s a gold mine for you.