Uploading your artworks is just the first step in your journey from a register to sell. We prepared a few practical tips how to use its potential that will help you boost your sales by becoming more visible on our website and search engine.

Power Of Tagging

First of all, let's dig into some important numbers. 

*based on 2019 data

For 5m phrases our customers searched for in 2018, only 3m were successful. It means that for 2m searches there were no artworks found and there's still a niche you can find and fill with your unique tags.

*based on 2019 data

Only 50% of tags assigned by Artists to their artworks were used by our Customers in our search engine. At the same time, when we look at the top 500 best-selling designs, this number goes up to 95% - almost all of them were successfully found by tags. It shows how important tagging is for artwork discoverability and purchase.

Do's And Don'ts Of Tagging Your Artwork

Want your images to pop-up on top positions in search results on Displate and other search engines? Here are some ideas of what you should definitely DO, when uploading your artworks and some DON'TS that will not help their discoverability.

Do's Of Tagging

1. Add 7-20 tags to each of your artworks 

2. Add relevant tags

Think what keywords you would type to find any design you want. Describe what you see and what tags truthfully represent your design and its style.

3. Add a mix of popular and unique tags

Think of any words that may be unique for your audience and include a range of tags describing the work, e.g. cityscape, london, travel.

4. Add the name of character, movie or a book 

You should mention names of characters, movies, books, etc. that are in the image.

5. Use tags for location, time of a day, season or event

Add a location or place where the image was captured. You can include time that is presented in your artwork or when you took this photo. 

6. Include a technique you used 

Customers look for coherent collections and often buy more than one Displate. Add tags connected to style or technique like illustration, abstract or photo.

7. Double-check on typos

There is a significant number of tags used with typos - remember to double check them as you cannot edit tags after the upload.

Don'ts Of Tagging

1. DO NOT use adjectives, conjunctions or prepositions

- adjectives (eg. pretty, awesome, small, thin, happy, cloudy, etc.),
- conjunctions (and, but, either, neither, or, so, there, therefore)
- prepositions (in, on, with, under, for, etc.)

They will not improve the position of your artworks in search results, so it’s a waste of tags to be used.

2. DO NOT add your name or nick

The nick you gave to your account will be included in search results, so there is no need to add it again as a tag.

3. DO NOT enter specific time your photo was taken

Keywords like days of the week or months are not popular among our shoppers.

4. DO NOT mention equipment and tools used 

Buyers do not search by camera type, the aperture used or a tool and software you use at work. However, this may be an interesting info to be added to a description ;

5. DO NOT use emojis or special characters as tags

Although emojis are broadly used nowadays they do not improve positioning in search results besides taking space, that could be used for other tags.

Please do not add a hashtag (#) in a tag as well any other special characters like #, *, $ or !. 

6. DO NOT merge several words into one tag 

Think like a customer. Would you write: newyork or new york in the search box? Yup.

Tips For Finding Perfect Tags

1. Try different searches on Displate – look how many artworks show up and what's their style

2. Research on social media:

- Instagram – try different hashtags and see in popular posts what other hashtags are used in description, e.g. animalillustration

Source: https://www.instagram.com/belliesartboutique/

- Pinterest - do the same – search for tags from your niche and check:

Auto suggested phrases: 

Phrases suggested in a top bar:

How To Name Your Artwork

Try to stand aside and imagine that you’re about to find a specific artwork. What do you do?

- What would you type in search to find your artwork or collection?

- What words and phrases would you pick? 

Relevant phrases will increase the chances for your works to pop-up in the search, however, try to avoid:

Duplicating names within one collection

- Adding emojis

- Using long titles - search engines are not big fans of them

- Mentioning your name or nick - you have already provided them in your account and they will be searchable and visible next to your artwork, so there is no need to mention them again


Collections Sell Best 

When you upload artworks you may put them into a new collection or add them to the existing one.

Next to tagging, it is the most important factor in the discoverability of artworks.

In fact, an average total sales for artists with 15 Displates is 14,5x times higher vs those who uploaded only 1 art.

Wanna know how to boost your sales creating coherent collections? Read here! 

Remember

Before submitting your artwork always double check if all provided information is correct and there are no mistakes and typos.

You’re done!

We know, it looks like a lot of work, but believe us, it's fundamental to our mutual success!

All of the aforementioned activities will allow you to increase the discoverability of your works and will bring you bags of money! There are people waiting for you, searching for awesome art everywhere! Let’s help them find what they wish for!