Uploading your artworks is just the first step in your journey from a register to sell. We prepared a few practical tips how to use its potential that will help you boost your sales by becoming more visible on our website and search engine.

How should I name my artwork (how to pick the title)? 

Try to imagine yourself as a customer. Now, ask yourself these questions:

- What would you search for to find your artwork or collection?
- What words and phrases would you choose? 

Relevant tags will increase your chances for your works to pop-up in the search, however try to avoid avoid:

- Duplicating names within one collection
- Adding emojis
- Using long titles - search engines are not big fans of them
- Mentioning your name or nick - you have already provided them in your account and they will be searchable and visible next to your artwork, so there is no need to mention them again

How should I describe my artwork to boost users’ interest? 

Story-telling power 

When describing each artwork, try to describe what is in the scene of each of them instead of using a generic and same description for all of them. Provide the story and details behind your drawing or photo! That always works! 

Make sure the description is creative, but contains relevant keywords 

A good description should be informative enough for others to know your art better, catchy and interesting for users, and should contain some keywords that may be relevant to your artwork or collection. 

Little effort goes a long way!

Remember, it is better not to use same keywords everywhere, search engines are against that. The more compelling the description the better it will be ranked in search results. Also like for name of your artwork, you do not need to mention your name or nick here as they will be searchable either way. 

Don’t be afraid

It is not a copywriting exercise! You are a graphic designer not a master of words. Write simple, spontaneous 2-3 sentences about the piece, straight from you heart and see how the piece skyrockets to the top search!

What tags should I use?

Want your images to pop-up on top positions in search results on Displate and other search engines? Here are some ideas of what you should definitely DO, when uploading your artworks and some DONT'S that will not help their discoverability.

DO’s - ✔️

1. ✔️ Add relevant tags

You need to think what words your customer is gonna use to find your Art. Describe what you see and what tags truthfully represent your design and style of work.

2. ✔️ Add a mix of popular and unique tags

Customers often search also by more specific keywords (over 300,000 unique phrases were used last year!), so think of any words that may be unique for your audience and include a wide range of tags describing each of your work. You can mix them with a few more general keywords.

3. ✔️ Add name of a character, movie or a book

You should mention all names of characters, movies, books, etc. that your artwork is linked to.

4. ✔️ Use locations and precise names of place, city, buildings, etc.

Add location, place, buildings name that is represented on your artwork or where the photo was taken.

5. ✔️ Add time of a day, season or event

You can include time hat is presented on your work or when a photo was taken, eg. morning, night, winter, or concert.

6. ✔️ Include techniques you have used

Buyers look for coherent collections and often buy more than one Displate. That is why they look for works in the same technique, like: painting, typography, poster or photo.

🙅 DONT’s 

1. 🙅 DO NOT Use adjectives, conjunctions or prepositions 

Please avoid using:
- adjectives (eg. pretty, awesome, small, thin, happy, cloudy, etc.),
- conjunctions (and, but, either, neither, or, so, there, therefore)
- prepositions (in, on, with, under, for, etc.).
They will not improve a position of your artworks in search results.

2. 🙅 DO NOT enter specific time your photo was taken

Keywords like days of the week or months are not popular among our shoppers.

3. 🙅DO NOT mention equipment and tools used

Buyers do not search by camera type, aperture used or a tool and software you use at work.
This may be an interesting info to be added to a description.

4. 🙅DO NOT use emojis or special characters as tags

Although emojis are broadly used nowadays (;)) they do not improve positioning in search results, while taking space, that could be use for other tags. Please do not add hashtag (#) in a tag as well any other special characters like #, *, $ or !. 

5. 🙅 DO NOT add your name or nick

Your nick you provided on your account will be included in search results, so there is no need to add it again as a tag.
 

What is the optimal size of the collection and why are they important?

When you upload artworks you may create a collection or add them to an existing one. In order to make it right and increase discoverability of your artworks on Displate.

Create themed and coherent collections of numerous designs 
Upload at least 5 artworks into each collection which will make them visible in search results and categories. 

The best selling collections have at least 8-10 designs as customers often browse by collections and purchase series of posters.

TO SUM UP:

1. Pick the name of the artwork carefully

2. Be sure to write a relevant and unique description of each work and collection.

3. Think about minimum 3 proper tags you will use to describe what's in the picture. (Making the right choice will help your artwork appear more often in our internal search and in the results of popular search engines, such as Google and Bing)

IMPORTANT

Before submitting your artwork always double check if all provided information is correct and there are no mistakes and typos. We see it happens for some artworks and in most cases any typo exclude that word from search results.

You’re done!
We know, it looks like a lot of work, but believe us, it's fundamental to our mutual success!
All of the aforementioned activities will allow you to increase the discoverability of your works and will bring you bags of money! There are people waiting for you, searching for an awesome art everywhere! Let’s help them find what they wish for!