June 21, 2018
How to name and tag the artwork to boost your sales
in Art Tips
First of all, let's dig into some important numbers.
Want your images to pop-up on top positions in search results on Displate and other search engines? Here are some ideas of what you should definitely DO, when uploading your artworks and some DON'TS that will not help their discoverability.
Think what keywords you would type to find Art. Describe what you see and what tags truthfully represent your design and the style of work.
Think of any words that may be unique for your audience and include a range of tags describing the work, e.g. steampunk, landscape, batman.
You should mention names of characters, movies, books, etc. that your artwork presents.
Add a location, place or point the photo was taken. You can include time that is presented on your artwork or when you took this photo.
Buyers look for coherent collections and often buy more than one Displate. Add generic style keywords like: painting, typography, poster or photo.
There is a significant number of tags used with typos - remember to double check them as you cannot edit tags after the upload.
The nick you provided on your account will be included in search results, so there is no need to add it again as a tag.
Keywords like days of the week or months are not popular among our shoppers.
Buyers do not search by camera type, aperture used or a tool and software you use at work. However this may be an interesting info to be added to a description ;)
Although emojis are broadly used nowadays they do not improve positioning in search results, while taking space, that could be use for other tags. Please do not add hashtag (#) in a tag as well any other special characters like #, *, $ or !.
🔹Phrases suggested in a top bar
Next to tagging it is the most important factor of artworks discoverability. In fact an average total sales for artists with 15 displates is 14,5x times higher vs those who uploaded only 1 art.
Wanna know how to boost your sales creating coherent collections? Read here!
Before submitting your artwork always double check if all provided information is correct and there are no mistakes and typos. We see it happens for some artworks and in most cases any typo exclude that word from search results.