June 21, 2018
How to name and tag the artwork to boost your sales
in Art Tips
First of all, let's dig into some important numbers.
For 5m phrases our customers searched for in 2018, only 3m were successful. It means that for 2m searches there were no artworks found and there's still a niche you can find and fill with your unique tags.
Only 50% of tags assigned by Artists to their artworks were used by our Customers in our search engine. At the same time, when we look at the top 500 best-selling designs, this number goes up to 95% - almost all of them were successfully found by tags. It shows how important tagging is for artwork discoverability and purchase.
Want your images to pop-up on top positions in search results on Displate and other search engines? Here are some ideas of what you should definitely DO, when uploading your artworks and some DON'TS that will not help their discoverability.
Think what keywords you would type to find any design you want. Describe what you see and what tags truthfully represent your design and its style.
Think of any words that may be unique for your audience and include a range of tags describing the work, e.g. cityscape, london, travel.
You should mention names of characters, movies, books, etc. that are in the image.
Add a location or place where the image was captured. You can include time that is presented in your artwork or when you took this photo.
Customers look for coherent collections and often buy more than one Displate. Add tags connected to style or technique like illustration, abstract or photo.
There is a significant number of tags used with typos - remember to double check them as you cannot edit tags after the upload.
They will not improve the position of your artworks in search results, so it’s a waste of tags to be used.
The nick you gave to your account will be included in search results, so there is no need to add it again as a tag.
Keywords like days of the week or months are not popular among our shoppers.
Buyers do not search by camera type, the aperture used or a tool and software you use at work. However, this may be an interesting info to be added to a description ;
Although emojis are broadly used nowadays they do not improve positioning in search results besides taking space, that could be used for other tags.
Please do not add a hashtag (#) in a tag as well any other special characters like #, *, $ or !.
Think like a customer. Would you write: newyork or new york in the search box? Yup.
Auto suggested phrases:
Phrases suggested in a top bar:
- What would you type in search to find your artwork or collection?
- What words and phrases would you pick?
Next to tagging, it is the most important factor in the discoverability of artworks.
In fact, an average total sales for artists with 15 Displates is 14,5x times higher vs those who uploaded only 1 art.
Wanna know how to boost your sales creating coherent collections? Read here!
Before submitting your artwork always double check if all provided information is correct and there are no mistakes and typos.
We know, it looks like a lot of work, but believe us, it's fundamental to our mutual success!
All of the aforementioned activities will allow you to increase the discoverability of your works and will bring you bags of money! There are people waiting for you, searching for awesome art everywhere! Let’s help them find what they wish for!